Executive Management

Sami El-Saden
CEO and Chairman of the Board
Mr. El-Saden most recently served as President & CEO of Ignite USA, the North American market leader in environmentally safe reusable beverage containers. He transformed it from an industrial design firm into one of the fastest growing consumer product companies in the U.S. with over $300 million in sales. He sold the business to Newell Brands, one of the leading consumer goods companies in the world with over $16 billion in sales. Prior to Ignite, he held senior marketing and business development positions at Nestle USA, Favorite Brands International and EthnicGrocer.com, an internet start-up funded by Kleiner Perkins, Benchmark Capital and others. Sami spent his early career as an investment banker in corporate finance at Smith Barney, Harris Upham and Banker’s Trust Company. Mr. El-Saden received his MBA from the John E. Anderson Graduate School of Management at UCLA and graduated with distinction in 1984 from Stanford University with a B.A. in Economics.

Erin Manning
General Manager
Ms. Manning is an experienced marketer with a background in both the consumer and healthcare sectors (Johnson & Johnson, Abbott, Deckers). She has a track record for delivering accelerated growth for both established brands and new product introductions. Her medical device marketing experience spans capital equipment, consumables and implantable devices. She has held roles in strategic marketing, product management, commercial operations and field sales. Ms. Manning holds an MBA from the Paul Merage School of Business at University of California, Irvine and a B.A. in English from University of California, Santa Barbara.

Adrian Ponce, Ph.D.
Founder & Chief Science Officer
Founder and Chief Science Officer for Verrix, Dr. Ponce has an extensive resume of research and development accomplishments including patents, publications and successful NASA development initiatives. Adrian received his Doctorate in Chemistry from Caltech which led him to join an exclusive team at Jet Propulsion Laboratory that continues to develop new to world technologies.

Kok-Hwee Ng, Ph.D.
Research & Development
Dr. Ng combines a passion for emerging technology with over two decades of leadership and management experience in the medical device industry. He is a MedTech architect whose creations have been motivated by customer value, and influenced by experiences in product engineering and scientific discoveries. His unique skill set comes with a track record at both start-ups and Fortune 500 companies (Orthosensor, St. Jude Medical, Stryker, Boston Scientific, Johnson & Johnson, Baxter International, General Electric Medical Systems). Kok-Hwee received his Ph.D in Biomedical Engineering and M.S. in Electrical Engineering from the McCormick School of Engineering at Northwestern University. He also holds a B.S. in Electrical Engineering from the National University of Singapore.

Aiying Sun
Regulatory & Quality
Ms. Sun brings extensive expertise in Quality Assurance and Regulatory Affairs from over 25 years of experience working for medical device and pharmaceutical companies including Siemens Healthcare, Alcon (Novartis), Masimo, Watson (Activis), and B Braun Medical. She has worked closely with the U.S. FDA and many international regulatory authorities and has established and continuously improved Quality Management Systems for medical device companies to ensure compliance with applicable regulations and standards. Aiying received her MBA from the Anderson School of Business at the University of California, Los Angeles. She also holds an M.S. in Bioengineering from University of Toledo (Ohio) and a B.S. degree in Biochemical Engineering from Beijing University of Chemical Technology.
Board of Directors

Sami El-Saden
CEO and Chairman of the Board
Mr. El-Saden most recently served as President & CEO of Ignite USA, the North American market leader in environmentally safe reusable beverage containers. He transformed it from an industrial design firm into one of the fastest growing consumer product companies in the U.S. with over $300 million in sales. He sold the business to Newell Brands, one of the leading consumer goods companies in the world with over $16 billion in sales. Prior to Ignite, he held senior marketing and business development positions at Nestle USA, Favorite Brands International and EthnicGrocer.com, an internet start-up funded by Kleiner Perkins, Benchmark Capital and others. Sami spent his early career as an investment banker in corporate finance at Smith Barney, Harris Upham and Banker’s Trust Company. Mr. El-Saden received his MBA from the John E. Anderson Graduate School of Management at UCLA and graduated with distinction in 1984 from Stanford University with a B.A. in Economics.

John Buhler
Independent Director
Mr. Buhler has extensive experience in the technology, life-sciences and healthcare fields with a career spanning 30+ years. He has been the CEO/COO of three public and three private companies, completed numerous rounds of financing, done ~$1bb in M&A, and most recently merged RF Surgical Systems, Inc. with Medtronic. He has successfully completed four turnarounds, with each entity becoming a high growth/profitable business in its discipline. Mr. Buhler has an impressive history generating new revenue streams, building business, and increasing market share for multi-million and multi-billion dollar international high-technology corporations. His businesses have demonstrated the ability to penetrate new markets and strengthen competitive positioning, design and direct high-impact strategic plans, define visions and transform concepts into lucrative workable realities.

Cameron Rouns
Independent Director
Mr. Rouns brings over 25 years of experience delivering market transforming technologies to the medical industry. He has a strong history of leveraging disruptive innovation that has displaced market leaders and propelled businesses to dominant market positions; many crossing the billion dollar revenue threshold. His experience spans organizations ranging from pre-revenue startups to Fortune 100 companies (Kimberly-Clark, Medtronic, Abbott, Amedica, Enviro H20 Labs). Cameron received his MBA from the W.L.Gore School of Business at Westminster College and holds a B.S. in Chemistry from Idaho State University.

Adrian Ponce, Ph.D.
Director, Co-Founder & Chief Science Officer
Founder and Chief Science Officer for Verrix, Dr. Ponce has an extensive resume of research and development accomplishments including patents, publications and successful NASA development initiatives. Adrian received his Doctorate in Chemistry from Caltech which led him to join an exclusive team at Jet Propulsion Laboratory that continues to develop new to world technologies.

Leon Alkalai Ph.D.
Director & Co-Founder